A particular group of customers at which a business has decided to aim its marketing efforts and ultimately its products towards.
Target market can be separated from the market by geography, buying power, psycho-graphics and demographics.
Your demographic target market (target audience
) consists of consumers who have similar characteristics (such as gender, age, religion, ethnicity, income level, education, etc.) and are considered most likely to buy your product.
Young women are their target market for skin care products.
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