Courtesy is a service that is provided free of charge by an organization, especially of transportation.
They have a courtesy shuttle operates between the beach and the hotel.

Niche market

1. Niche market is a sub segment of a market on which a particular product or service is aimed. Niche marketing is aimed to sub specific needs. It can be useful for small businesses because of its lower competitive environment.

For example, if clothing is your market, clothing for overweight people can be your niche market and overweight persons are your niche audience.

2. A niche market is also used in the meaning of "a small market segment".
This product has a niche market and it will take some time for me to find customers.

Endangered species

A species of animal or plant that is seriously at risk of extinction due to loss of habitat (because of human activities or changes in climate) or loss of genetic variation.

The risk of extinction is considered and categorized by the IUCN (International Union for Conservation of Nature). In 2018, the IUCN Red List featured 8455 animal and plant species as endangered worldwide.

:: More Info ::
The IUCN Red List
Most famous endangered species - Britannica
Endangered animals with encyclopedical information and photos


A skin colored makeup cream that is applied to the face to cover flaws and, sometimes, to change the natural skin tone. ('fond de teint' in French)

Augmented reality

Augmented reality is the view of the real world with an integration of computer generated images superimposed to give a virtual reality. Users can interact with the display.

For example, in the AR app produced by IKEA, when you hold your phone's camera up to the empty corner of your room, you can see which sofa fits your room before buying it. You'll have an image of the sofa as if it were there.

In early, augmented reality was used in the game industry by a majority, but now other industries are also getting interested about it.

Snapchat has added 3D Bitmoji to its augmented reality features.

private school

A school that receives financial support from private individuals or a private organization rather than from a government or public agency.

His parents have decided to send him to a private school.

:: Related Terms ::
public school


The term "Fraud" refers to an intentional false representation including concealment of material fact, which is used to induce another person to act, which act causes a loss of money or legal rights.

Also, a person who pretends to be someone who is not, is called fraud. For instance, someone who is pretending to be a doctor.

escrow holder

A third party, usually a company or the representative of a company, who acts as the stakes holder for a buyer and seller. Escrow holder acts as an agent for the buyer and seller.

academic year

The time during a year when the school is open and students are studying.
He is graduating at the end of the academic year
with a bachelor's degree in law.


Compensation is money or its equivalent which a real estate agent receives for services.


"Facade" refers to the principal face of a building, but it can be used more generally to reference any side of a building facing a street or open space. The word "facade" is derived from the French word "fa├žade", meaning front.

A facade is also something's appearance that is presented to others, especially which gives you a deceptive impressions such as a facade of a happy marriage, or facade of wealth.
They are trying to keep a facade of a happy marriage for their child.

Massive heart attack

A very serious heart attack. It is the most severe form of heart attack. Person may become unconscious, suffer permanent heart damage or permanent heat damage, or in the worst-case scenario the heart can stop beating.

No one would like to suffer from a massive heart attack.

Principle of substitution

In appraising, it is a principle which contends that the higher limit of the value of a property is defined by the cost of acquiring an equally desirable substitute property. This principle is the basis for the market comparison or market data approach.


A sales contract is an agreement by which property rights are transferred from one party to another, in real estate industry.

Unilateral Contract

Unilateral contract is an agreement in which one party's obligations are contingent upon a second party's performance. However, the second party has no obligation to perform and faces no penalty for non-performance.

Back-Up Contract

A back-Up contract is a real estate purchase agreement that becomes effective only if a primary contract with another party fails to close. The buyer in the back-up contract understands that he or she may not be able to purchase the property, particularly if the primary buyer is able to complete a purchase.

Development Contract

A development contract is an agreement by which a developer agrees to construct a particular improvement and the client agrees to purchase the improvement and (normally) property upon completion.

Implied Contract

An implied contract is legally recognized contract established by actions taken, even if the contract is not written or spoken.

Installment Contract

An installment contract is an agreement between the buyer and the seller, which allows the buyer to purchase the property on installment. The seller, in fact, becomes the lender for the buyer's purchase. However, the property remains in the seller's name until the established price is fully paid.

With an installment contract, the buyer is allowed to move in; the buyer pays monthly payments. Most installment contracts are essentially balloon in structure, giving the buyer a limited amount of time to eventually procure mortgage refinancing.

Land Contract

A more common term for an installment purchase agreement.

Oral Contract

A legally binding verbal agreement. In general, oral contracts are just as valid as written ones, but some jurisdictions either require a contract to be in writing in certain circumstances (for example where real property is being conveyed), or that a contract be evidenced in writing (although the contract itself may be oral). An example of the latter is the requirement that a contract of guarantee be evidenced in writing, which is found in the Statute of Frauds.



Equity is the value of a property or business after the value of liabilities have been subtracted. (Equity = Assets - Liabilities)

For instance, if someone buys a car for $30,000, yet owes $10,000 on a loan against that car, the car represents $20,000 of equity.

all along

All the time or from the very beginning.
I think she's been cheating us all along.
He realized it was in his pocket all along.
He knew all along that it wasn't her real name.

word of mouth

Recommendations that people verbally make to each other about a product of service.
Word of mouth has made this film a hit.
The novel has become a worldwide best-seller, largely by word of mouth.
Most customers hear about his company by word of mouth.