augmented reality

augmented reality

Augmented reality is the view of the real world with an integration of computer generated images superimposed to give a virtual reality. Users can interact with the display.


For example, in the AR app produced by IKEA, when you hold your phone's camera up to the empty corner of your room, you can see which sofa fits your room before buying it. You'll have an image of the sofa as if it were there.


In early, augmented reality was used in the game industry by a majority, but now other industries are also getting interested about it.


Example:
Snapchat has added 3D Bitmoji to its augmented reality features.
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