Category:

#marketing

Niche market

1. Niche market is a sub segment of a market on which a particular product or service is aimed. Niche marketing is aimed to sub specific needs. It can be useful for small businesses because of its lower competitive environment.


For example, if clothing is your market, clothing for overweight people can be your niche market and overweight persons are your niche audience.


2. A niche market is also used in the meaning of "a small market segment".
This product has a niche market and it will take some time for me to find customers.

target audience

Target audience is a particular group of people at which an advertisement, a product, a website or a television program is aimed.


Or in a simpler way, it is the group of people who are considered most likely to buy your products or services.


Your target audience consists of consumers who have similar characteristics such as gender, age, location, income level, education, etc.


Teenagers are his target audience for his book.


:: Similar Terms ::
target market

Target market

A particular group of customers at which a business has decided to aim its marketing efforts and ultimately its products towards.


Target market can be separated from the market by geography, buying power, psycho-graphics and demographics.


Your demographic target market (target audience) consists of consumers who have similar characteristics (such as gender, age, religion, ethnicity, income level, education, etc.) and are considered most likely to buy your product.


Young women are their target market for skin care products.


:: Similar Terms ::
target audience